Vaping Industry Association of New Zealand

VIANZ is being established to engage with policy makers so that the industry can lead rather than react to events and regulation.

We are the New Zealand Vaping Industry

The Vaping Industry Association of New Zealand is being formed to better support manufacturers, importers and retailers within our world-leading vaping industry.

Our aim is a Smokefree New Zealand and to take the Kiwi  industry

and our country’s smoking success to the world.

We employ evidence-based policy in order to become a  trusted industry voice with with
government and the public.

Both Big Tobacco and Big Pharma are barred from VIANZ membership.

250,000+

Kiwis using vaping products daily

95%

Less harmful that smoking cigarettes.
Vaping is much less harmful than smoking

Vaping is Tobacco Harm Reduction

About Us

Vaping has upended smoking here in New Zealand across all ethnicities and age groups.  To build our domestic success industry into a global one, we are being formed to take the industry to the next level.  There are around 380,000 kiwis who smoke daily with another one billion smokers globally, so the Kiwi vaping could be a good for global health and a smart high-tech export industry for our country.  We also know that we have a social license to uphold that ensures our industry delivers high-levels of compliance against regulatory obligations and standards. VIANZ is committed to being for New Zealand companies and as such, those who import and sell smoking products and pharmaceutical nicotine replacement therapies cannot join VIANZ. 

01

Vaping Explained

Vaping is the greatest threat to Big Tobacco there is as it undermines demand for cigarettes by creating a far better and inherently safer way to consume nicotine.

02

Our Work

The New Zealand Vaping Industry is rightfully regulated. Our role is to ensure that regulation is evidence-based and risk proportionate,but to proactively engage with the regulators to ensure the vaping industry maintains high levels of compliance.  To this end, an Industry Code of Conduct is being developed to show the public and policymakers that we can hold ourselves to account and to move to an environment where regulators trust what we say as manufacturers and retailers to end consumers in both general and specialist vape retailers.  Our aim is for the vaping industry to be seen as the reason why Smokefree Aotearoa was achieved this decade. 

03

Industry Groups

VIANZ is being established to engage with policy makers so that the industry can lead rather than react to events and regulation.  It is our ambition that  in the technical areas of product formulation, the VRA and Ministry will see us as subject matter experts.

04

Positions

Vaping has upended smoking here in New Zealand across all ethnicities and age groups.  To build our domestic success into a global one, we are being formed to take our industry to the next level. 

05

Useful References

Everything you need to know about vaping, the industry and how we are creating a positive impact in reducing the societal and health impacts of smoking and tobacco products.

06

Media, Opinions & News

Latest media and opinion pieces regarding vaping and the vaping industry.

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